The Federal Government has urged stakeholders in the advertising industry to implement the nation’s laws and policy promoting the use of local contents for at least 40 per cent of advertisement contents.
The Director General, Bureau of Public Service Reforms (BPSR), Dr Dasuki Arabi, made the plea on Saturday in Abuja, while receiving the management of the Advertising Practitioners Council of Nigeria (APCON), led by its Registrar, Dr. Olalekan Fadolapo, which was on a working visit.
According to Arabi, it is important that the advertising industry plays a leading role, as required of it in promoting local content in its productions to be in line with a provision in the Executive Order 5 of the Federal Government.
President Muhammadu Buhari signed the Executive Order 5 on Feb. 5, 2018, partly to improve local content in public procurement in all areas, especially science, engineering and technology components.
The Executive Order demonstrates the Federal Government’s efforts to promote the application of science, technology and innovation within Nigeria to enhance the national developmental goal of improving all sectors of the economy.
“The issue of local content is very important to the country now that the government is changing the face of development across areas and segments in promoting national interests,” he said.
Arabi said that the idea to re-brand the public sector became imperative, especially in the quest to ensure that government creates a unified master brand which could among others be used to achieve strategic objectives.
These, he said, include boosting the nation’s image, building stronger sense of national unity, delivering digital services, improving government’s communication to citizens, and redirecting focus on services provided by government departments.
“In the light of the foregoing, the Secretary to the Government of the Federation (SGF), Mr Boss Mustapha, approved the composition of an Inter-Ministerial Technical Working Committee on Re-branding of the Nigeria Public Sector in 2019.
“The initiative essentially addresses Federal Government’s concerns toward creating a Unified Master-Brand Architecture to handle government’s branding and information management for enhanced service delivery,” he said.
He said that so far, the committee had submitted an interim report; developed its Terms of Reference and strategic framework for developing a brand management for the public sector.
“The COVID-19 pandemic had somehow slowed the space of work on the assignment. It is hoped, however, that with the phased ease of the lockdown and further directives from the SGF, the committee will proceed further with the assignment,” he added.
In his remarks, Dr Fadolapo, said that there had been lots of improvement in the advertisement sector in the country and that there is still room for more positive development.
He added that the two organisations also pledged to deepen their working relationship, especially in the areas of civil and public sectors reforms.
NAN
Great article! This is the type of information that are supposed to be shared around the internet. Disgrace on the seek engines for not positioning this post upper! Come on over and discuss with my site . Thank you =)
Excellent blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own site soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any recommendations? Appreciate it!
Thank you for sharing your info. I truly appreciate your efforts and I am waiting for your next post thank you once again.
I am really loving the theme/design of your site. Do you ever run into any web browser compatibility problems? A number of my blog audience have complained about my website not operating correctly in Explorer but looks great in Opera. Do you have any tips to help fix this issue?
An impressive share! I have just forwarded this onto a colleague who had been doing a little research on this. And he in fact bought me lunch because I discovered it for him… lol. So let me reword this…. Thank YOU for the meal!! But yeah, thanx for spending time to discuss this topic here on your internet site.
Hi Dear, are you in fact visiting this site regularly, if so then you will absolutely take good experience.
This piece of writing will help the internet users for creating new weblog or even a blog from start to end.
Heya i’m for the primary time here. I came across this board and I in finding It truly useful & it helped me out a lot. I hope to offer something back and help others like you helped me.
I am sure this article has touched all the internet viewers, its really really pleasant post on building up new blog.
Since the admin of this web site is working, no hesitation very quickly it will be famous, due to its quality contents.
A fascinating discussion is worth comment. I do think that you should write more on this issue, it might not be a taboo subject but usually people do not speak about such subjects. To the next! Many thanks!!
We stumbled over here different website and thought I might check things out. I like what I see so now i am following you. Look forward to going over your web page for a second time.
Hi there all, here every one is sharing these experience, thus it’s pleasant to read this weblog, and I used to pay a visit this website everyday.
Great article! This is the type of information that are supposed to be shared around the web. Disgrace on the seek engines for now not positioning this publish upper! Come on over and visit my web site . Thank you =)
I go to see each day some websites and blogs to read articles or reviews, except this blog offers quality based posts.
Wow, this article is good, my sister is analyzing such things, thus I am going to inform her.
Hi to every one, it’s actually a good for me to pay a visit this website, it consists of valuable Information.
This is very interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your fantastic post. Also, I have shared your site in my social networks!
I’ve read some good stuff here. Definitely worth bookmarking for revisiting. I wonder how much attempt you set to create this kind of magnificent informative site.
Hi, its pleasant piece of writing concerning media print, we all be familiar with media is a impressive source of data.
I simply could not depart your site prior to suggesting that I really enjoyed the standard information a person supply for your visitors? Is going to be back incessantly in order to inspect new posts
Fantastic beat ! I wish to apprentice at the same time as you amend your web site, how can i subscribe for a blog site? The account aided me a applicable deal. I were tiny bit familiar of this your broadcast provided shiny transparent concept
Hi there, all the time i used to check webpage posts here early in the break of day, because i like to learn more and more.
You made some decent points there. I looked on the web for more information about the issue and found most individuals will go along with your views on this website.
This site truly has all of the information I wanted about this subject and didn’t know who to ask.
Hi, i think that i saw you visited my blog so i got here to go back the want?.I am trying to find things to improve my website!I guess its ok to use some of your ideas!!
I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.
I blog quite often and I truly appreciate your content. This great article has really peaked my interest. I am going to bookmark your site and keep checking for new information about once a week. I subscribed to your RSS feed as well.
Amazing blog! Do you have any tips and hints for aspiring writers? I’m planning to start my own website soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m totally confused .. Any recommendations? Kudos!
I am in fact glad to read this weblog posts which contains plenty of useful data, thanks for providing such information.
Nice post. I was checking continuously this blog and I am impressed! Very useful information particularly the last part 🙂 I care for such info a lot. I was seeking this particular info for a long time. Thank you and good luck.
Terrific article! This is the type of information that are supposed to be shared around the web. Disgrace on the seek engines for not positioning this post upper! Come on over and visit my web site . Thank you =)
Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!
Hi there! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Appreciate it!
This is very interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your wonderful post. Also, I have shared your web site in my social networks!
I’ve read several good stuff here. Definitely value bookmarking for revisiting. I wonder how much attempt you put to create such a great informative site.
It is perfect time to make a few plans for the future and it is time to be happy. I have read this publish and if I may I wish to suggest you few fascinating things or advice. Perhaps you could write next articles relating to this article. I wish to read more things approximately it!
This is very interesting, You are an overly professional blogger. I have joined your feed and look ahead to in search of more of your wonderful post. Also, I have shared your site in my social networks
This is my first time visit at here and i am really happy to read all at alone place.
Howdy I am so happy I found your weblog, I really found you by mistake, while I was browsing on Bing for something else, Nonetheless I am here now and would just like to say thank you for a remarkable post and a all round exciting blog (I also love the theme/design), I don’t have time to browse it all at the minute but I have saved it and also added in your RSS feeds, so when I have time I will be back to read much more, Please do keep up the superb job.
I think the admin of this website is actually working hard in favor of his site, because here every data is quality based stuff.
I am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Either way keep up the nice quality writing, it’s rare to see a nice blog like this one these days.
Heya i’m for the primary time here. I came across this board and I in finding It truly useful & it helped me out a lot. I hope to provide something back and help others like you helped me.
Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.
It’s a shame you don’t have a donate button! I’d most certainly donate to this superb blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this site with my Facebook group. Chat soon!
This is the right web site for anybody who really wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want toHaHa). You definitely put a brand new spin on a topic that’s been written about for many years. Great stuff, just great!
Can you tell us more about this? I’d like to find out more details.
Magnificent goods from you, man. I’ve understand your stuff prior to and you’re simply too great. I really like what you’ve obtained here, really like what you’re stating and the way through which you assert it. You make it entertaining and you still take care of to stay it smart. I cant wait to read far more from you. This is actually a wonderful website.